Brand Development
What is Brand Development?
Brand development is all about defining who you are as a business — your personality, your voice, and the visual look that represents you. It goes beyond just a logo or color palette; it’s the story, tone, and consistency that make your business recognizable and trustworthy. A well-developed brand helps you connect with your audience in a way that feels genuine and memorable.
Why It Matters
When your brand is clear and consistent, every piece of your marketing — from your website to your social media — works together to build trust and recognition.
Strong branding helps customers instantly know what you stand for and why they should choose you.
It’s the foundation that makes your website, content, and visuals more powerful and effective, helping your business stand out both online and in your community.
All Brand Development
Packages Include:
Completing a comprehensive Brand Development Questionnaire.
Discovery call to nail down your vision, voice & all the details.
Mood board brainstorming & design with feedback
and collaborative recommendations.
A complete Brand Board to guide you in using your branding effectively and keep it consistent.
The Brandette
(or Mini Brand)
- Mission & Vision Statements
- Tagline or Catchphrase development
- Thoughtfully chosen brand color palette
- Primary Logo in 3 formats (JPEG, PNG & SVG)
- A typography suite of 3 personally selected fonts
$375.00
Bountiful Branding
- Mission & Vision Statements
- Tagline or Catchphrase development
- Thoughtfully chosen brand color palette
- Primary & Secondary Logos in 4 formats (JPEG, PNG, SVG & PDF)
- Brand mark/icon in all 4 formats
- A typography suite of 3 personally selected fonts
- 7 branded social media posts or templates
- Branded cover for social media platform of your choice
- Business card design (choose from 2 designs with 1 revision round)
$750.00
Balanced Branding
- Mission & Vision Statements
- Tagline or Catchphrase development
- Thoughtfully chosen brand color palette
- Primary Logo in 3 formats (JPEG, PNG & SVG)
- A typography suite of 3 personally selected fonts
- Secondary Logo in 3 formats (JPEG, PNG & SVG)
- 7 branded social media posts or templates
$600.00
NOTE: ALL WEB DESIGN CLIENTS
must be able to provide the list of items in the mini brand package or complete branding with me at the mini brand level or above.
(This has been tried and tested. Trust me, it's for your benefit! I don't require clients to spend more money than necessary without a very good reason.)
A la Carte Options
Depending on your individual needs, any branding package can be built upon with the following a la carte items:
- Additional logo variations
- Secondary Logo
- Icon/Brand Mark
- Typography: A Font Suite personally selected for your brand
- Branding Patterns
- Professional, branded business card design
- Social media cover/banner in multiple platform sizes
- Instagram Highlights & Highlight Covers
- Reels & Stories design
- Content Creation
- Photography (location, products & headshots)
- Custom, Dynamic QR Codes - Scan mine below to check it out!
SAMPLES AT A GLANCE
