Brand Development Onboarding Questionnaire

If you are itching to get started, answering these questions will speed up with process.

Please give me all the details!

Your Name:

Email:

Phone:

Business Name:

Business Email:

Business Phone:

Business Address:

Your Position:

Tell me briefly about your business. What products or services do you provide?

Why did you start your business, what was the motivator for it?

What mission statement and core values drive your brand?

Give me 5 words to you want to describe your brand’s personality/essence/vibe?

What feeling do you want your brand to evoke in potential customers? For example: A spa would want you to feel calm, tranquil and at peace. A gym would want you to feel bold, strong, empowered, etc.

Describe the type of customer’s you are trying to attract. What are their needs? How can you fulfill that need or make a difference in their life?

Please provide 3 top competitor websites and/or social media profiles?

What other brands, competitor or not, do you admire, and why? Give a couple examples if you have them.

What essential messages must your brand convey to your audience? Give 2/3 examples.

How does your brand speak and interact with your audience? Describe your brand’s tone.

How does your brand motivate customers to make a purchase?

What is your budget for brand development?

Do you have a catch phrase or tagline?

Do you have a Business Facebook? URL please:

Do you have a Business Instagram? URL please:

Do you have a YouTube Channel? URL please:

Any other social media accounts? Provide URL;

If you have a logo, I'd love to see it!

Upload File

If any, what inspired your current logo, and are you satisfied with how it represents your brand’s visual identity?

If you don't already have a logo. Share 2-3 logo designs that inspire you and explain why.

If easier, you may upload them from a file or photo here:

Upload File

What color palette do you prefer for your brand, and are there any colors to avoid?

How would you describe your brand's visual style (e.g., minimalist, sophisticated, playful)?

Are there specific design assets like images, fonts, illustrations that you've already produced or want to use?

Do you have any specific typography or font styles in mind (e.g., serif, sans-serif, mono)? (or something bold, whimsy, unique or easy to read). Describe the type of imagery you envision for your brand (e.g., illustrations, photographs, abstract graphics).

What marketing materials do you anticipate needing (e.g., business cards, brochures, website)?

Describe your current or desired presence on social media and the most relevant platforms for your audience.

What makes your brand’s offering unique against competitors?

What are your deadlines and timelines for this branding project?

I have Social Media but am looking for consulting/tutorial help

Yes, please!

Printable Version

"I think I need more time to think & gather information." That's ok! Print the questionnaire and email it to me at

Shaunna@farmergirlwebdesign.com

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